Clarity
Clear scope, clear commercial assumptions and clear responsibilities.
About SAMVision
A German company with a connected view of products, materials and markets
SAMVision GmbH was established in Bochum in 2019. The company combines international trade, sourcing and product development with specialist experience in stationery and children’s creative products.
Who we areFocused expertise.
Focused expertise.
International perspective
SAMVision works at the intersection of product knowledge, supplier access and market opportunity.
We support commercial partners that need to identify products, source raw materials, develop customised solutions or build new distribution opportunities. Our role is to create a practical connection between the requirement and the right business solution.
We do not position ourselves as a factory, laboratory, logistics provider or general consultancy. We are a specialised international trading, sourcing and product-development company.
Company milestones
Built step by step
2019
SAMVision GmbH established
Company founded and registered in Bochum, Germany.
2020
FONZELL registered in the European Union
EU trademark application filed on 9 April and registration completed on 5 November 2020.
2024
International trademark registration
FONZELL registered through the WIPO Madrid System under No. 1815412.
2025
Trademark protection approved in China
Territorial extension approved for Classes 16, 21 and 28.
Today
International market development
Ongoing product, sourcing and commercial projects across Europe and selected international markets.
How we think
Principles behind every project
Fit
The right quality and supplier—not simply the lowest quoted price.
Confidentiality
Respect for supplier identities, formulations, customer projects and NDAs.
Long-term value
Solutions designed for repeatable business rather than one-off transactions.
Legal nameSAMVision GmbH
Registered officeBochum, Germany
Commercial registerHRB 18275
Owned brandFONZELL